必读！全国房地产工程市场2018半年度报告全解析

发布日期：2018-07-11 作者：和记娱到h88285建材 网址: http://tonjip.com/index.php/news/detail/93.html

RIQIAN，QUANGUOFANGDICHANGONGCHENGSHICHANG2018BANNIANDUBAOGAOFABU。2018SHANGBANNIANTUDISHICHANG300GECHENGSHINADI4226FU，CHENGJIAOZONGJIANMIANJI41238.95WAN㎡，HUANBIXIAJIANG36.54%，CHENGJIAOLIANGJIAQIDIE；GONGCHENGSHICHANGZHAOTOUBIAOFANGMIAN，2018NIANSHANGBANNIANBAIQIANGFANGQIFABUZHAOBIAOGONGGAOGONG2680TIAO，SHEJI312GECHENGSHI、118GEXINGYE，ZHAOBIAOJIZHONGZAITUCHUXIANGDUICHONGYUDEHUADONGQUYU；GONGCHENGSHICHANGZHANLVEJICAIFANGMIAN，2018NIANSHANGBANNIANGONGYOU17JIA500QIANGKAIFASHANGZAI60GEYISHANGDEXINGYEFENLEIFAQIZHANLVEJICAIHEZUO，QUANZHUANGXIUSUOXUBUPINBIAOXIANTUCHU。

一 全国土地市场概况

1 总体情况：上半年成交规模环比跌36.54%，成交量价齐跌。

2018NIANSHANGBANNIAN，YOUCAIDASHUJUJIANCEDE300GECHENGSHINADI4226FU，CHENGJIAOZONGJIANMIANJI41238.95WAN㎡，HUANBIXIAJIANG36.54%。TUDICHENGJIAOGUIMOHUANBIJIANSHAO，GECHENGSHICHENGJIAOLIANGJUNYOUSUOXIAJIANG。TUDIJIAGEBODONGMINGXIAN，5YUEFENCHENGJIAOJUNJIADADAONIANNEIZUIDIZHI。

PINGJUNLOUBANJIAZAIJINNIANSHANGBANNIANBODONGFUDUMINGXIAN，ZIJINNIAN1YUEKAISHISHANGZHANG，ZHIJINNIAN3YUEYOUXIADIEDAO3000YUAN/PINGFANGMIYIXIA，TUDIJIAGEBODONGYUSANSIXIANCHENGSHICHENGJIAODEZHANBIGUANXIMIQIE，JIANYUSANSIXIANCHENGSHICHENGJIAOZHANBICHIXUSHANGSHENG，ZHENGTICHENGJIAOJIAGEBODONGXIAXING。ZHENGTILAIKAN，JINNIANSHANGBANNIANTUDISHICHANGCHENGXIANLIANGJIAQIDIEDEQUSHI。

2 成交情况：一线成交回升、二线整体下滑、三四线开始分化，整体成交同比小幅下降

2018NIANSHANGBANNIANQUANGUO300CHENGGONGCHENGJIAOTUDI4226FU，TONGBIXIAJIANG20.94%。CHENGJIAOZONGJIANMIANJI41238.95WAN㎡，TONGBIXIAJIANG14.72%。QIZHONGZHUZHAILEI（CHUNZHUZHAI、SHANGZHU、ZONGHE）2825FU，TONGBIXIAJIANG15.75%，CHENGJIAOZONGJIANMIANJI30817.25WAN㎡，TONGBIXIAJIANG15.50%。

2018年1-6月份月土地成交概况

3 各能级城市：供应显著放量而成交同比下跌

2018NIANSHANGBANNIAN，ZHONGYANGYIDUOCIZHONGSHEN“FANGZHUBUCHAO”，JIANCHIFANGDICHANDIAOKONGMUBIAOBUDONGYAO、LIDUBUSONGJING。DIFANGCENGMIAN“SIXIAN“KUORONG、JIAMA，REDIANCHENGSHIDIAOKONGCHIXUSHENGJI，BUFENCHENGSHIKAISHIZANTINGQIYEGOUMAISHANGPINZHUFANG，TONGSHIYEDUI“LIHUNMAIFANG”“XIANLUOHUZAIGOUFANG”DENGQUDAOZHUGE“DULOU”。

GENENGJICHENGSHISHICHANGFENHUAYUYANYULIE，YIXIANCHENGSHISHICHANG“XIANYIHOUYANG”、ERJIDUKAISHIHUISHENG，ERXIANCHENGSHIZHENGTIJIANGWEN、FENHUAYANZHONG，ZHONGQING、XIAN、QINGDAODENGWEICHILIANGJIAQISHENGZHISHI，ERSHAMEN、TIANJINDENGCHENGJIAOJIJUWEISUO，SANSIXIANCHENGSHIYIRANCHIXUGAORE，CHENGJIAOZHANBIJIXUSHANGSHENG。

YIXIANCHENGSHIGONGCHENGJIAOTUDI153FU，GUIHUAZONGJIANMIANJI1687.57WAN㎡，DIEFUZHUJIANSHOUZHAI，SHICHANGHUINUANQUSHIXIANZHU。ERXIANCHENGSHIGONGCHENGJIAOTUDI2456FU，GUIHUAZONGJIANMIANJI24419.66WAN㎡，SHICHANGZHUJIANWEISUO，BUFENCHENGSHITONGBIDAFUSHANGZHANG。SANSIXIANCHENGSHIGONGCHENGJIAOTUDI1458FU，GUIHUAZONGJIANMIANJI13306.92WAN㎡，SHICHANGXIANGDUIJIAOWEIPINGWEN，YEKEKANCHUSANSIXIANSHICHANGYIJIUGAORE，BUFENCHENGSHICHENGJIAOLIANGJIZENG，LIRUXUZHOU、CHANGZHOU、NANTONGDENG。DANYEYOUBUFENXUQIUNEISHENGXINGCHENGSHIFANGJIAGUOKUAISHANGZHANGZHIHOU，YANZHONGTOUZHIDANGDIGOUMAILI，HOUXUGUIMOZENGZHANGPITAIXIANLU。

2018年1-6月各城市土地成交概况（部分）

二 工程项目市场概况

1 最新开盘项目：调控持续，加速项目入市抢收业绩

2018NIANSHANGBANNIANXINKAIPANXIANGMU1716GE，GUIHUAZONGJIANMIANJI34965.69WAN㎡。YIXIANCHENGSHIXINKAIPAN299GEXIANGMU，GUIHUAZONGJIANMIANJI4175.91WAN㎡。YIXIANCHENGSHIJIANGJIXUXIAOFUHUISHENG，GONGYINGLIANGSHAOYIFANGSONG，CHENGJIAOLIANGYEHUISUIZHISHANGSHENG。

ERXIANCHENGSHIXINKAIPAN1071GEXIANGMU，GUIHUAZONGJIANMIANJI21097.69WAN㎡。ERXIANCHENGSHIXINZENGXIANGMULIANGZENGJIAERZHENGTICHENGJIAOLIANGRENGJIANGXIAHUA，REDIANCHENGSHIZAIBEIZHUJIANBUYUETANHOUFENFENCHUTAIJINSUOXINZHENG，SHOUJINXIANGOUHECHUTAIXIANSHOUZHIHOU，SHICHANGKUAISUJIANGWEN，ERXIAN、ZHANGSHA、HANGZHOUDENGYIPICHENGSHIKAISHIJINZHIQIYEGOUMAIZHUFANG，JINYIBUYIZHISHICHANGTOUJICHAOZUO，SHIBIYINGXIANGZHEIXIECHENGSHIWEILAICHENGJIAOBIAOXIAN。

SANSIXIANCHENGSHIXINKAIPANGONG315GEXIANGMU，GUIHUAZONGJIANMIANJI9091.97WAN㎡。SANSIXIANCHENGSHIHUOREXINGQINGDUANQIRENGJIANGWEICHI，DANSHICHANGBIAOXIANYUJIKAISHIXIANZHUFENHUA。

2018年1-6月各城市开盘项目（部分）

2 项目分布：调控持续，加速项目入市抢收业绩

2018NIANSHANGBANNIANKAIGONGXIANGMURENGRANJIZHONGZAIHUADONG、HUANANDENGDIQU，HUADONG、HUANANFANGQITUCHUXIANGDUICHONGYU，ZAIFANGDICHANSHICHANGDIAOKONGCHENGWEICHANGTAI，BUFENCHENGSHIXIANSHOU、XIANJIAZHENGCEDIAOKONGCHIXUDEBEIJINGXIA，JIANGHUIYOUGENGDUOCHIHUOGUANWANGDEFANGQIHUOJIADAGONGYINGLIANG、JINKENENGDEDUOTUIXIANGMU；HUOXUANZEYIJIAHUANLIANG，TONGGUOJIANGDIYUSHOUJIAGEJIASUXIANGMURUSHI，JINZAOQIANGSHOUYEJIYIWANCHENGQUANNIANDEXIAOSHOUMUBIAO。

2018年1-6月开盘项目区域分布

3 全装修：满足多方利益，符合未来产业趋势

《JIANZHUYEFAZHAN“SHISANWU”GUIHUA》YIJINGMINGQUEYAOQIU，DAO2020NIANXINKAIGONGQUANZHUANGXIUCHENGPINZHUZHAIMIANJIDADAO30%，ZAIZHONGYANGDECHANGDAOXIA，GEDIFANGZHENGFUYIJINGCHUTAILEXIANGYINGDE“QUANZHUANGXIU”DIFANGZHENGCE，MINGQUETICHUQUANZHUANGXIUFUGAILV，NULITIGAOQUANZHUANGXIUSHENTOULV。

2018NIANSHANGBANNIANKAIPANXIANGMUGONG1716GE，QIZHONGMAOPI1467GE，GUIHUAZONGJIANMIANJI30377.63WAN㎡，QUANZHUANGXIU247GE，GUIHUAZONGJIANMIANJI4718.12WAN㎡。QUANZHUANGXIUZHANBIZHIYOU13%，YUANYUANMEIYOUDADAOYAOQIU。YIXIANCHENGSHIBEISHANGGUANGSHENYIRANSHIKAIFASHANGZHONGDIANFALIQUANZHUANGXIUDECHENGSHI，ZAIQUYUXUANZESHANG，HUADONGSHIZHUYAOBUJUQUYU，QICISHIXINAN、HUABEI、HUANAN。

2018年1-6月开盘项目装修情况

4 百强房企全装修：百强房企的集中度不断提升，未来新建项目全装修比例会继续攀升

2018NIANSHANGBANNIANBAIQIANGFANGQIGONGNADI194FU，GUIHUAZONGJIANMIANJI14736.25WAN㎡，QIZHONGMAOPI11418.24WAN㎡，QUANZHUANGXIU3318.01WAN㎡，QUANZHUANGXIUZHANBIDADAO23%。DUIYUKAIFAQIYELAISHUO，QUANZHUANGXIUYIFANGMIANKEYIXIANGSHOUSHUISHOUJIANMIAN，LINGYIFANGMIAN，TIGAOLELOUPANPINZHIYUJINGZHENGLI。

GENJU《GUANYUFANGDICHANKAIFAQIYETUDIZENGZHISHUIQINGSUANGUANLIYOUGUANWENTIDETONGZHI》，“ZHUANGXIUCHENGBENKEXIANGSHOUJIAJIKOUCHU20%DEYOUHUI”ZHEIJIANGDILETUDIZENGZHIEDU。BAIQIANGFANGQIDEJIZHONGDUBUDUANTISHENG，ZHEIYECUJINLEQUANZHUANGXIUBILIDETISHENG。

三 工程招投标概况

1 招标区域分布

2018NIANSHANGBANNIANBAIQIANGFANGQIGONGFABU2680TIAOZHAOBIAOGONGGAO，SHEJI312GECHENGSHI、118GEXINGYE。ZHAOBIAOJIZHONGZAITUCHUXIANGDUICHONGYUDEHUADONGQUYU，FANGQIXINKAIGONGYIYUANSHIFENQIANGLIE，YIFANGMIANSHIBUKUCUNDEPUBIANXUYAO，LINGYIFANGMIANYESHUOMINGDUIWEILAISHICHANGJINSHENLEGUAN，JIAKUAIZHOUZHUANYIQIANGSHOUYEJI。

2018年1-6月房企发布招标区域

2 行业分类

WEILEMANZUFANGQIZAIGEGEXINGYEJIANLIGONGYINGSHANGZIYUAN，YOUCAIDASHUJUFUWUYUNPINGTAIJIANGCHANYELIANFENWEI8GEDALEI139GEXINGYE，2018NIANSHANGBANNIANKAIFASHANGZHUYAOZHAOBIAOZHONGDIANHAISHITUJIANLEI，RUZONGCHENGBAOGONGCHENG、ZHUANGJIGONGCHENG、XIAOFANGGONGCHENG、MUQIANGGONGCHENGDENG。QICISHIJINGZHUANGXIULEI，RUZHUANGXIUZONGBAO、HUNEIMEN、CHUFANGDIANQI、SHINEIDENGJU、WEIYUTAOCIDENG。QUANZHUANGXIUDAQUSHIRIJIANMINGLANG，JIANCAI、CHU、WEICHANPINCHENGWEIBIAOPEI，KAIFASHANGDUIYUJINGZHUANGXIUXINGYEDEXUQIUZHIHUIYUELAIYUEDUO，FANGQIDEJIASUBUJUYETUIDONGLEJINGZHUANGXIUXINGYEDEPUJI。

2018年1-6月开发商招标行业分类

2018NIANSHANGBANNIAN500QIANGKAIFASHANGGONGFABU10402TIAOZHONGBIAOGONGGAO，SHEJI5780GEQIYE，QIZHONGHONGYUANFANGSHUI、TONGZHENGSHEBEI、XINGYUEMENYEDENGQIYEBIAOXIANLIANGHAO。DICHANJIZHONGDUTISHENGDIEJIACAIGOUXIANGPINPAIQIYEQINGLIAO，LONGTOUPINPAIDEGONGCHENGYEWUZHENGGAOSUZENGZHANGQIEYOUWANGDEYIWEICHI，CHENGWEIGONGSISHOURUZENGZHANGDEQIANZAIZENGZHANGDIAN。JINGZHUANGBILITISHENGSHIGONGCHENGYEWUSHICHANGRONGLIANGKUAISUZENGZHANG，ERDICHANJIZHONGDUTISHENGDIEJIAJINGZHUANGCAIGOUXIANGPINPAIQIYEQINGLIAOSHILONGTOUPINPAIDEZHANYOULVBUDUANTISHENG，SHUANGZHONGTISHENGXIALONGTOUQIYEGONGCHENGYEWUZHENGGAOSUZENGZHANG。

四 工程市场战略集采概况

1 战略集采招标：市场逐步成熟，战略集采趋于标准化

2018NIANSHANGBANNIANGONGYOU17JIA500QIANGKAIFASHANGZAI60GEYISHANGDEXINGYEFENLEIFABUZHANLVEJICAIHEZUO，QUANZHUANGXIUSUOXUBUPINBIAOXIANTUCHU。YUMAOPIFANGXIANGBI，QUANZHUANGXIUSHEJIDAODEJIANCAIJIAJUPINLEIFANWEICONGCHUANTONGDESANDACAILIAO、DAXINGSHEBEI，YANSHENDAODIMIAN、QIANGMIAN、MENCHUANG、DIANQI、CHUWEI、WUJIN、JIAJUDENGSHUSHIZHONGPINLEICHENGBAISHANGQIANZHONGCHANPIN，CONGMAOPIFANGKAISHI，DAOGEXINGQUANZHUANGXIUJIAOFU，FANGCHANSHANGXUYAOYOUYIZHANSHIJIEJUEFANGAN，QUANZHUANGXIUPINLEIDEZHANLVEJICAICHENGWEIGONGYINGSHANGBIXUBAWOZHUDEXINJIHUI。

JINKEJITUAN、HESHENGCHUANGZHANFABUZHANLVEJICAIHEZUOZUIDUO，ZHUYAOJIZHONGZAIJINGZHUANGXIUHEJIANZHUBUPINLEI。RUCHUFANGDIANQI、WEIYUTAOCIDENG。SUIZHEGUONEIFANGQIDUICHENGBENKONGZHIDERIYIZHONGSHI，500QIANGFANGQIYUELAIYUEKANZHONGYUBUTONGXINGYEMENLEIDEZHANLVEJICAI，DUIXINGYEZHONGXIANGGUANQIYEDEDANGCIYAOQIUYEBUDUANTIGAO，TONGSHIGENGJIAQINGLAI“500QIANGSHOUXUANGONGYINGSHANGPINPAI”SHOUXUANLVQIANWUWEIDEQIYE。

2018年1-6月开发商战略招标行业分类（部分）

2 中标企业：不同品类精装修集中度差别，龙头品牌正加速增长

2018NIANSHANGBANNIAN500QIANGKAIFASHANGGONGFABU687TIAOZHANLVEZHONGBIAO，SHEJI69GEXINGYE，608JIAQIYE。FANGDICHANJINGZHUANGXIUDUIGONGYINGSHANGDEBIAOZHUNYEZAIFASHENGBIANHUA：ZAICHUJIJIEDUAN，JINGZHUANGXIUDECAILIAOGONGYINGXUANZEGENGDUOKANZHONG“JIAKANG”，ZUOJINGZHUANGXIUDEMUDESHIWEILEFANGBIANGOUFANGZHESHIYONG、SHIFANGZIGENGHAODEMAICHUQU;XIANZAIBUFENDICHANSHANGDEXUANZEBIAOZHUNZHENGZAIBIANCHENG“ZHIYOU”，JINGZHUANGXIUDEPEIZHIYAOYUFANGZIDEDINGWEIXIANGPIPEI，ZHIMINGDEPINPAICHENGWEIFANGDICHANXIAOSHOUDEZHONGYAOXUANCHUANDIAN，JINGZHUANGXIUDANGCIDETISHENGWEIPINPAIQIYETIGONGLEGENGHAODEJIYUHEGENGDUODESHICHANGKONGJIAN。

LAOBANDIANQI、KELE、XINGYUEMENYEZUOWEILONGTOUQIYE，CHANPINZHILIANGHEYUPINPAIMEIYUDUYIJINGDEDAOLESHICHANGDEGAODURENKE，ZHONGBIAOQUANGUOBAIQIANGFANGQIXIANGMUZHAOBIAODEJILVJIAOGAO，ZHEIYEWEIYISHANGLONGTOUQIYEHUOQUGENGGAODESHICHANGFENECHUANGZAOLEYOULIDEFAZHANJIYU。

2018年1-6月全装修行业中标企业详情