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必读!全国房地产工程市场2018半年度报告全解析

发布日期:2018-07-11 作者:和记娱到h88285建材 网址: http://tonjip.com/index.php/news/detail/93.html

RIQIAN,QUANGUOFANGDICHANGONGCHENGSHICHANG2018BANNIANDUBAOGAOFABU。2018SHANGBANNIANTUDISHICHANG300GECHENGSHINADI4226FU,CHENGJIAOZONGJIANMIANJI41238.95WAN㎡,HUANBIXIAJIANG36.54%,CHENGJIAOLIANGJIAQIDIE;GONGCHENGSHICHANGZHAOTOUBIAOFANGMIAN,2018NIANSHANGBANNIANBAIQIANGFANGQIFABUZHAOBIAOGONGGAOGONG2680TIAO,SHEJI312GECHENGSHI、118GEXINGYE,ZHAOBIAOJIZHONGZAITUCHUXIANGDUICHONGYUDEHUADONGQUYU;GONGCHENGSHICHANGZHANLVEJICAIFANGMIAN,2018NIANSHANGBANNIANGONGYOU17JIA500QIANGKAIFASHANGZAI60GEYISHANGDEXINGYEFENLEIFAQIZHANLVEJICAIHEZUO,QUANZHUANGXIUSUOXUBUPINBIAOXIANTUCHU。


一 全国土地市场概况


1 总体情况:上半年成交规模环比跌36.54%,成交量价齐跌。


2018NIANSHANGBANNIAN,YOUCAIDASHUJUJIANCEDE300GECHENGSHINADI4226FU,CHENGJIAOZONGJIANMIANJI41238.95WAN㎡,HUANBIXIAJIANG36.54%。TUDICHENGJIAOGUIMOHUANBIJIANSHAO,GECHENGSHICHENGJIAOLIANGJUNYOUSUOXIAJIANG。TUDIJIAGEBODONGMINGXIAN,5YUEFENCHENGJIAOJUNJIADADAONIANNEIZUIDIZHI。


PINGJUNLOUBANJIAZAIJINNIANSHANGBANNIANBODONGFUDUMINGXIAN,ZIJINNIAN1YUEKAISHISHANGZHANG,ZHIJINNIAN3YUEYOUXIADIEDAO3000YUAN/PINGFANGMIYIXIA,TUDIJIAGEBODONGYUSANSIXIANCHENGSHICHENGJIAODEZHANBIGUANXIMIQIE,JIANYUSANSIXIANCHENGSHICHENGJIAOZHANBICHIXUSHANGSHENG,ZHENGTICHENGJIAOJIAGEBODONGXIAXING。ZHENGTILAIKAN,JINNIANSHANGBANNIANTUDISHICHANGCHENGXIANLIANGJIAQIDIEDEQUSHI。


1531292182766547.png


2 成交情况:一线成交回升、二线整体下滑、三四线开始分化,整体成交同比小幅下降


2018NIANSHANGBANNIANQUANGUO300CHENGGONGCHENGJIAOTUDI4226FU,TONGBIXIAJIANG20.94%。CHENGJIAOZONGJIANMIANJI41238.95WAN㎡,TONGBIXIAJIANG14.72%。QIZHONGZHUZHAILEI(CHUNZHUZHAI、SHANGZHU、ZONGHE)2825FU,TONGBIXIAJIANG15.75%,CHENGJIAOZONGJIANMIANJI30817.25WAN㎡,TONGBIXIAJIANG15.50%。


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2018年1-6月份月土地成交概况


3 各能级城市:供应显著放量而成交同比下跌


2018NIANSHANGBANNIAN,ZHONGYANGYIDUOCIZHONGSHEN“FANGZHUBUCHAO”,JIANCHIFANGDICHANDIAOKONGMUBIAOBUDONGYAO、LIDUBUSONGJING。DIFANGCENGMIAN“SIXIAN“KUORONG、JIAMA,REDIANCHENGSHIDIAOKONGCHIXUSHENGJI,BUFENCHENGSHIKAISHIZANTINGQIYEGOUMAISHANGPINZHUFANG,TONGSHIYEDUI“LIHUNMAIFANG”“XIANLUOHUZAIGOUFANG”DENGQUDAOZHUGE“DULOU”。


GENENGJICHENGSHISHICHANGFENHUAYUYANYULIE,YIXIANCHENGSHISHICHANG“XIANYIHOUYANG”、ERJIDUKAISHIHUISHENG,ERXIANCHENGSHIZHENGTIJIANGWEN、FENHUAYANZHONG,ZHONGQING、XIAN、QINGDAODENGWEICHILIANGJIAQISHENGZHISHI,ERSHAMEN、TIANJINDENGCHENGJIAOJIJUWEISUO,SANSIXIANCHENGSHIYIRANCHIXUGAORE,CHENGJIAOZHANBIJIXUSHANGSHENG。


YIXIANCHENGSHIGONGCHENGJIAOTUDI153FU,GUIHUAZONGJIANMIANJI1687.57WAN㎡,DIEFUZHUJIANSHOUZHAI,SHICHANGHUINUANQUSHIXIANZHU。ERXIANCHENGSHIGONGCHENGJIAOTUDI2456FU,GUIHUAZONGJIANMIANJI24419.66WAN㎡,SHICHANGZHUJIANWEISUO,BUFENCHENGSHITONGBIDAFUSHANGZHANG。SANSIXIANCHENGSHIGONGCHENGJIAOTUDI1458FU,GUIHUAZONGJIANMIANJI13306.92WAN㎡,SHICHANGXIANGDUIJIAOWEIPINGWEN,YEKEKANCHUSANSIXIANSHICHANGYIJIUGAORE,BUFENCHENGSHICHENGJIAOLIANGJIZENG,LIRUXUZHOU、CHANGZHOU、NANTONGDENG。DANYEYOUBUFENXUQIUNEISHENGXINGCHENGSHIFANGJIAGUOKUAISHANGZHANGZHIHOU,YANZHONGTOUZHIDANGDIGOUMAILI,HOUXUGUIMOZENGZHANGPITAIXIANLU。


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2018年1-6月各城市土地成交概况(部分)


二 工程项目市场概况


1 最新开盘项目:调控持续,加速项目入市抢收业绩


2018NIANSHANGBANNIANXINKAIPANXIANGMU1716GE,GUIHUAZONGJIANMIANJI34965.69WAN㎡。YIXIANCHENGSHIXINKAIPAN299GEXIANGMU,GUIHUAZONGJIANMIANJI4175.91WAN㎡。YIXIANCHENGSHIJIANGJIXUXIAOFUHUISHENG,GONGYINGLIANGSHAOYIFANGSONG,CHENGJIAOLIANGYEHUISUIZHISHANGSHENG。


ERXIANCHENGSHIXINKAIPAN1071GEXIANGMU,GUIHUAZONGJIANMIANJI21097.69WAN㎡。ERXIANCHENGSHIXINZENGXIANGMULIANGZENGJIAERZHENGTICHENGJIAOLIANGRENGJIANGXIAHUA,REDIANCHENGSHIZAIBEIZHUJIANBUYUETANHOUFENFENCHUTAIJINSUOXINZHENG,SHOUJINXIANGOUHECHUTAIXIANSHOUZHIHOU,SHICHANGKUAISUJIANGWEN,ERXIAN、ZHANGSHA、HANGZHOUDENGYIPICHENGSHIKAISHIJINZHIQIYEGOUMAIZHUFANG,JINYIBUYIZHISHICHANGTOUJICHAOZUO,SHIBIYINGXIANGZHEIXIECHENGSHIWEILAICHENGJIAOBIAOXIAN。


SANSIXIANCHENGSHIXINKAIPANGONG315GEXIANGMU,GUIHUAZONGJIANMIANJI9091.97WAN㎡。SANSIXIANCHENGSHIHUOREXINGQINGDUANQIRENGJIANGWEICHI,DANSHICHANGBIAOXIANYUJIKAISHIXIANZHUFENHUA。


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2018年1-6月各城市开盘项目(部分)


2 项目分布:调控持续,加速项目入市抢收业绩


2018NIANSHANGBANNIANKAIGONGXIANGMURENGRANJIZHONGZAIHUADONG、HUANANDENGDIQU,HUADONG、HUANANFANGQITUCHUXIANGDUICHONGYU,ZAIFANGDICHANSHICHANGDIAOKONGCHENGWEICHANGTAI,BUFENCHENGSHIXIANSHOU、XIANJIAZHENGCEDIAOKONGCHIXUDEBEIJINGXIA,JIANGHUIYOUGENGDUOCHIHUOGUANWANGDEFANGQIHUOJIADAGONGYINGLIANG、JINKENENGDEDUOTUIXIANGMU;HUOXUANZEYIJIAHUANLIANG,TONGGUOJIANGDIYUSHOUJIAGEJIASUXIANGMURUSHI,JINZAOQIANGSHOUYEJIYIWANCHENGQUANNIANDEXIAOSHOUMUBIAO。


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2018年1-6月开盘项目区域分布


3 全装修:满足多方利益,符合未来产业趋势


《JIANZHUYEFAZHAN“SHISANWU”GUIHUA》YIJINGMINGQUEYAOQIU,DAO2020NIANXINKAIGONGQUANZHUANGXIUCHENGPINZHUZHAIMIANJIDADAO30%,ZAIZHONGYANGDECHANGDAOXIA,GEDIFANGZHENGFUYIJINGCHUTAILEXIANGYINGDE“QUANZHUANGXIU”DIFANGZHENGCE,MINGQUETICHUQUANZHUANGXIUFUGAILV,NULITIGAOQUANZHUANGXIUSHENTOULV。


2018NIANSHANGBANNIANKAIPANXIANGMUGONG1716GE,QIZHONGMAOPI1467GE,GUIHUAZONGJIANMIANJI30377.63WAN㎡,QUANZHUANGXIU247GE,GUIHUAZONGJIANMIANJI4718.12WAN㎡。QUANZHUANGXIUZHANBIZHIYOU13%,YUANYUANMEIYOUDADAOYAOQIU。YIXIANCHENGSHIBEISHANGGUANGSHENYIRANSHIKAIFASHANGZHONGDIANFALIQUANZHUANGXIUDECHENGSHI,ZAIQUYUXUANZESHANG,HUADONGSHIZHUYAOBUJUQUYU,QICISHIXINAN、HUABEI、HUANAN。


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2018年1-6月开盘项目装修情况


4 百强房企全装修:百强房企的集中度不断提升,未来新建项目全装修比例会继续攀升


2018NIANSHANGBANNIANBAIQIANGFANGQIGONGNADI194FU,GUIHUAZONGJIANMIANJI14736.25WAN㎡,QIZHONGMAOPI11418.24WAN㎡,QUANZHUANGXIU3318.01WAN㎡,QUANZHUANGXIUZHANBIDADAO23%。DUIYUKAIFAQIYELAISHUO,QUANZHUANGXIUYIFANGMIANKEYIXIANGSHOUSHUISHOUJIANMIAN,LINGYIFANGMIAN,TIGAOLELOUPANPINZHIYUJINGZHENGLI。


GENJU《GUANYUFANGDICHANKAIFAQIYETUDIZENGZHISHUIQINGSUANGUANLIYOUGUANWENTIDETONGZHI》,“ZHUANGXIUCHENGBENKEXIANGSHOUJIAJIKOUCHU20%DEYOUHUI”ZHEIJIANGDILETUDIZENGZHIEDU。BAIQIANGFANGQIDEJIZHONGDUBUDUANTISHENG,ZHEIYECUJINLEQUANZHUANGXIUBILIDETISHENG。


三 工程招投标概况


1 招标区域分布


2018NIANSHANGBANNIANBAIQIANGFANGQIGONGFABU2680TIAOZHAOBIAOGONGGAO,SHEJI312GECHENGSHI、118GEXINGYE。ZHAOBIAOJIZHONGZAITUCHUXIANGDUICHONGYUDEHUADONGQUYU,FANGQIXINKAIGONGYIYUANSHIFENQIANGLIE,YIFANGMIANSHIBUKUCUNDEPUBIANXUYAO,LINGYIFANGMIANYESHUOMINGDUIWEILAISHICHANGJINSHENLEGUAN,JIAKUAIZHOUZHUANYIQIANGSHOUYEJI。


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2018年1-6月房企发布招标区域


2 行业分类


WEILEMANZUFANGQIZAIGEGEXINGYEJIANLIGONGYINGSHANGZIYUAN,YOUCAIDASHUJUFUWUYUNPINGTAIJIANGCHANYELIANFENWEI8GEDALEI139GEXINGYE,2018NIANSHANGBANNIANKAIFASHANGZHUYAOZHAOBIAOZHONGDIANHAISHITUJIANLEI,RUZONGCHENGBAOGONGCHENG、ZHUANGJIGONGCHENG、XIAOFANGGONGCHENG、MUQIANGGONGCHENGDENG。QICISHIJINGZHUANGXIULEI,RUZHUANGXIUZONGBAO、HUNEIMEN、CHUFANGDIANQI、SHINEIDENGJU、WEIYUTAOCIDENG。QUANZHUANGXIUDAQUSHIRIJIANMINGLANG,JIANCAI、CHU、WEICHANPINCHENGWEIBIAOPEI,KAIFASHANGDUIYUJINGZHUANGXIUXINGYEDEXUQIUZHIHUIYUELAIYUEDUO,FANGQIDEJIASUBUJUYETUIDONGLEJINGZHUANGXIUXINGYEDEPUJI。


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2018年1-6月开发商招标行业分类


2018NIANSHANGBANNIAN500QIANGKAIFASHANGGONGFABU10402TIAOZHONGBIAOGONGGAO,SHEJI5780GEQIYE,QIZHONGHONGYUANFANGSHUI、TONGZHENGSHEBEI、XINGYUEMENYEDENGQIYEBIAOXIANLIANGHAO。DICHANJIZHONGDUTISHENGDIEJIACAIGOUXIANGPINPAIQIYEQINGLIAO,LONGTOUPINPAIDEGONGCHENGYEWUZHENGGAOSUZENGZHANGQIEYOUWANGDEYIWEICHI,CHENGWEIGONGSISHOURUZENGZHANGDEQIANZAIZENGZHANGDIAN。JINGZHUANGBILITISHENGSHIGONGCHENGYEWUSHICHANGRONGLIANGKUAISUZENGZHANG,ERDICHANJIZHONGDUTISHENGDIEJIAJINGZHUANGCAIGOUXIANGPINPAIQIYEQINGLIAOSHILONGTOUPINPAIDEZHANYOULVBUDUANTISHENG,SHUANGZHONGTISHENGXIALONGTOUQIYEGONGCHENGYEWUZHENGGAOSUZENGZHANG。


四 工程市场战略集采概况


1 战略集采招标:市场逐步成熟,战略集采趋于标准化


2018NIANSHANGBANNIANGONGYOU17JIA500QIANGKAIFASHANGZAI60GEYISHANGDEXINGYEFENLEIFABUZHANLVEJICAIHEZUO,QUANZHUANGXIUSUOXUBUPINBIAOXIANTUCHU。YUMAOPIFANGXIANGBI,QUANZHUANGXIUSHEJIDAODEJIANCAIJIAJUPINLEIFANWEICONGCHUANTONGDESANDACAILIAO、DAXINGSHEBEI,YANSHENDAODIMIAN、QIANGMIAN、MENCHUANG、DIANQI、CHUWEI、WUJIN、JIAJUDENGSHUSHIZHONGPINLEICHENGBAISHANGQIANZHONGCHANPIN,CONGMAOPIFANGKAISHI,DAOGEXINGQUANZHUANGXIUJIAOFU,FANGCHANSHANGXUYAOYOUYIZHANSHIJIEJUEFANGAN,QUANZHUANGXIUPINLEIDEZHANLVEJICAICHENGWEIGONGYINGSHANGBIXUBAWOZHUDEXINJIHUI。


JINKEJITUAN、HESHENGCHUANGZHANFABUZHANLVEJICAIHEZUOZUIDUO,ZHUYAOJIZHONGZAIJINGZHUANGXIUHEJIANZHUBUPINLEI。RUCHUFANGDIANQI、WEIYUTAOCIDENG。SUIZHEGUONEIFANGQIDUICHENGBENKONGZHIDERIYIZHONGSHI,500QIANGFANGQIYUELAIYUEKANZHONGYUBUTONGXINGYEMENLEIDEZHANLVEJICAI,DUIXINGYEZHONGXIANGGUANQIYEDEDANGCIYAOQIUYEBUDUANTIGAO,TONGSHIGENGJIAQINGLAI“500QIANGSHOUXUANGONGYINGSHANGPINPAI”SHOUXUANLVQIANWUWEIDEQIYE。


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2018年1-6月开发商战略招标行业分类(部分)


2 中标企业:不同品类精装修集中度差别,龙头品牌正加速增长


2018NIANSHANGBANNIAN500QIANGKAIFASHANGGONGFABU687TIAOZHANLVEZHONGBIAO,SHEJI69GEXINGYE,608JIAQIYE。FANGDICHANJINGZHUANGXIUDUIGONGYINGSHANGDEBIAOZHUNYEZAIFASHENGBIANHUA:ZAICHUJIJIEDUAN,JINGZHUANGXIUDECAILIAOGONGYINGXUANZEGENGDUOKANZHONG“JIAKANG”,ZUOJINGZHUANGXIUDEMUDESHIWEILEFANGBIANGOUFANGZHESHIYONG、SHIFANGZIGENGHAODEMAICHUQU;XIANZAIBUFENDICHANSHANGDEXUANZEBIAOZHUNZHENGZAIBIANCHENG“ZHIYOU”,JINGZHUANGXIUDEPEIZHIYAOYUFANGZIDEDINGWEIXIANGPIPEI,ZHIMINGDEPINPAICHENGWEIFANGDICHANXIAOSHOUDEZHONGYAOXUANCHUANDIAN,JINGZHUANGXIUDANGCIDETISHENGWEIPINPAIQIYETIGONGLEGENGHAODEJIYUHEGENGDUODESHICHANGKONGJIAN。


LAOBANDIANQI、KELE、XINGYUEMENYEZUOWEILONGTOUQIYE,CHANPINZHILIANGHEYUPINPAIMEIYUDUYIJINGDEDAOLESHICHANGDEGAODURENKE,ZHONGBIAOQUANGUOBAIQIANGFANGQIXIANGMUZHAOBIAODEJILVJIAOGAO,ZHEIYEWEIYISHANGLONGTOUQIYEHUOQUGENGGAODESHICHANGFENECHUANGZAOLEYOULIDEFAZHANJIYU。


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2018年1-6月全装修行业中标企业详情


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